Axe Anarchy Is Here
Unilever is promoting Anarchy, Axe‘s first women’s fragrance, with a branded serialized graphic novel on YouTube and Facebook in partnership with Aspen Comics and digital agency Razorfish. The graphic...
View ArticleCobra Train
Cobra Beer, the British brand with origins in Bangalore, India, is being promoted in the UK with “Train”, a television commercial set on Indian trains. The TV/cinema ad features a train travelling...
View ArticleHomebase Inspiration House Containers
Homebase, a home improvements store chain in the UK, is launching a campaign that continues the creative idea of transforming unusual spaces. The Inspiration House ad shows a house made entirely from...
View ArticleDove More To Love
Dove Chocolate is promoting larger repackaged milk chocolate and dark chocolate bars with “More To Love”, a television and online commercial lined with romance. Launched on the Dove Chocolate Facebook...
View ArticleMagners Made In The Dark
Magners has launched “Made In The Dark”, an advertising campaign for the Irish cider brand continuing the Method in the Magners tag line introduced in 2010, in TV, outdoor, digital and social media....
View ArticlePepsi Max Crowd Surfing
Pepsi is running “Crowd Surfing”, a television commercial set in a San Sebastian beach party. Footballers Leo Messi, Didier Drogba, Fernando Torres, Frank Lampard, Sergio Agüero and Jack Wilshere join...
View ArticleEDF Modern Olympics
EDF Energy, the British energy company, promoted its sponsorship of the 2012 Olympics with a commercial recreating scenes from the 1908 Summer Olympics held in London. As official electricity supplier...
View ArticleVolkswagen See Film Differently
Volkswagen has begun a new sequence in the “See Film Differently” campaign. The new 60-second spots look at iconic moments in cinema that were improvised or unscripted, and then imagines the actors’...
View ArticleBritish Airways Home Advantage
British Airways is running “Home Advantage”, an integrated advertising campaign encouraging British residents to stay in the country during the London 2012 Olympics to support British athletes....
View ArticleAxe Anarchy for Him and For Her
Unilever launched Axe and Lynx Anarchy, a range of products designed for young men and young women, with “Unleash The Chaos”, an integrated advertising campaign. Anarchy For Him and Anarchy For Her,...
View ArticleAdidas Take The Stage at 2012 Olympics
Adidas sponsorship of the 2012 Olympics is promoted in “Take The Stage”, an integrated campaign including television, out-of-home and digital formats, focusing on the Team GB athletes. The Take The...
View ArticleGillette Backs Ryan Lochte
Procter & Gamble partnership in the 2012 Olympics is being played out in Gillette sponsorship of TeamUSA swimmer Ryan Lochte, the winner of the 400m individual medley final in which Phelps finished...
View ArticleGillette Here’s To Dad
Procter & Gamble‘s ode to Mums in association with the 2012 Olympics was balanced up with “Here’s to Dad”, a Gillette commercial featurin Ryan Lochte, Tyson Gay and Roger Federer. Sometimes...
View ArticleGuinness Paint The Town Black
Guinness is preparing the world for the 2012 celebration of Arthur’s Day on September 27 with a global television commercial, “Paint the Town Black”. A country village is transformed with black liquid...
View ArticleMass Construction Girl
Development charity Plan International is running “Mass Construction”, a television and cinema advertising campaign celebrating power of girls. The ad shows a girl falling through the sky like a...
View ArticleHanes Comfortblend Kittens
Hanes Comfort Blend t-shirts are given a plug in “Kittens”, a television commercial starring Elisha Yaffe wearing a top made of live kittens. His friends (Charlie Finn and Coronado Romero) try to...
View ArticleSnickers Horseless Headsman
Mars is building up brand awareness for Halloween with “Horseless Headsman”, a television commercial promoting Snickers. When he’s hungry in Halloween, the Headless Horseman becomes the Horseless...
View ArticleAT&T Halloween Whiz Bang
AT&T covered its 4G coverage over Halloween with “Whiz Bang”, a television commercial in which the main character blithely walks through his day unaware of the spooky apparitions behind him. As he...
View ArticleGeico Gecko Behind the Scenes
American insurance company Geico has launched a new series of television commercials starring the Geico gecko, beginning with “Behind the Scenes”, in which the Gecko provides viewers a sneak peek at...
View ArticleNo Church In The Wild
No Church In The Wild, the music video for the Jay-Z & Kanye West track Featuring Frank Ocean & The-Dream, is one of the nominations for Best Music Video at the 2013 Grammy Awards. Shot in...
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